Speaking from hands-on experience, trying to just get a toe in the door of the music business can take years, tears, fears, and, in some cases, innovative begging and bribing. Of course, there’s two valid reasons for that.
First, it costs a good wad of cash to sign, record, produce, and promote an artist who must be a draw that earns an even bigger wad of cash for all involved. Second, there are more people who think they’re talented than those who truly are. Established people in the business do not have enough time to spend weeding the lot.
However, for those truly talented folks who are willing to go the distance, help is available via Xposure, a platform that its creators claim, “unlocks the front door to the music business.” Launching today, July 7, 2022, by invitation, Xposure connects budding artists and vetted industry professionals to foster an environment of networking and mentoring.
Cofounders Gregory Walfish and Ryan Garber created Xposure after growing weary of watching their musician friends struggle. The platform launches with over 2,500 artists on the waitlist and is set to expand over the coming weeks with more industry pros and effective feedback methods.
Gregory Walfish said, “We’ve set out to expedite artist journeys and bridge pro-to-artist relationships. When an emerging artist can take their career to the next step and transform their feedback into a lasting relationship, it becomes so much more than an interaction over the platform. That’s what our pros do, they’re scouting out new talent and offering expertise to tomorrow’s next breakout star.”
Xposure professionals come from the major leagues, e.g., Motown, Internet Money, Roc Nation, and more. Xposure offers artists a clear way to connect with top managers, multi-platinum producers, A&R pros, seasoned marketers, and other music professionals with expertise, all for a reasonable consultation fee.
The founders guarantee their platform connects artists with professionals meeting their qualifications. Industry experts send extensive feedback suggesting next steps for an artist’s material or plans. Pros have seven days to deliver their feedback or set up a consultation.
Xposure cofounder Ryan Garber explains, co-founder of Xposure, “We’ve consulted with industry leaders and artists to make sure we get them exactly what they need in a transparent, affordable, and truly helpful way. We want to help build a new kind of network that connects those with clout and experience with newcomers, ready to work hard and perfect their craft.”
Ready to knock down a few doors in the way of your musical career but require deeper data, details, and gleanings? If so, haul butt over to the Xposure website.